The design of graphic interfaces and the interaction between man and machine has always fascinated me because since digital became part of our daily lives it has become essential to have a unique experience when using a product.
I like to listen and observe people as they interact with products, trying to identify their needs in order to create the most usable product possible.
How do I do it?
My approach is based on Design Thinking.
The first step is research: investigating and understanding the problem in order to find a solution.
The keys are listening and empathy. Tools I use for good research (whether qualitative, quantitative or attitudinal): interviews and surveys, usability tests, eye tracking, heatmaps.
It’s also necessary to define the problem by analyzing the information and observations collected, before establishing an objective, for example with mindmaps.
During the design process I create different types of deliverable, including: user personas, heuristic analyses, user journeys maps, low&high fidelity wireframes, interactive prototypes, usability testing.
For interface design I use my graphic skills such as the organization of page layouts, the choice of the color palette and fonts defined in the Design System, design of all the interactive components, such as buttons, switches , drop-down menus, and so on.
The tool I use is mainly Figma.
Below you can see some of my works.
Agriculture app and crop management
This app allows you to better manage activities in the fields
by facilitating collaboration between farmers.
I created the Design System, low&high fidelity wireframes, interactive prototypes.
MP Adv website
UI project for a media communication startup.
I took care of the brand identity, the creation of the logo, the definition of guidelines, low&high fidelity wireframes, interactive prototypes.
Meritual Game (Case Study)
Gamification app to use the territory properties with other citizens.
I created the logo and illustrations, workflow, low&high fidelity wireframes, interactive prototypes, user research.
Healthcare App LC-Chronic Care
LC-Chronic Care is an healthcare app that is connected with medical devices made to relieve healthcare information.
The app links the doctor with his patients so that he can directly monitor their healthcare.
I took care of the creation of the logo and illustrations, workflow, low&high fidelity wireframes, interactive prototypes.
+39 3894377121
maristella.fioriello@gmail.com
Maristella Fioriello 