I’ ve always preferred to create a drawing to express a concept or emotions, I think it’ i’s the best way to reach the depths of people’s minds (and hearts 
).
How do I do it?
I always start with a creative brief, both for a personal project and for a company, trying to achieve the goal by considering the brand guidelines but also the customer’s expectations.
Before proceeding with the design I spend time to research, I analyze the competitors and I try to better understand the context of use.
Then I make a sketch such as a mockup or a moodboard in order to have an idea: on my sketchbook, Canva, Illustrator or Figma. Then I proceed to design in high fidelity based on what the product will be (online or offline material). The final phase involves requesting feedback from the customer and any changes to the project before final delivery.
Personal projects
Here there are some of my personal projects created with Illustrator, but in my free time I also have a lot of fun with watercolours, pastels and the graphics tablet.
“Se Parigi avesse il mare, sarebbe una piccola Bari”
“If Paris had the sea, it would be a little Bari”
Apulian way of saying that compares ways of doing two cities: Paris and Bari.
Champagne VS Birra Peroni | Eclaire VS Zeppola | La Madame VS La Madama
Escargots VS Cozze | Omelette VS Panzerotto | Quiche VS Focaccia
History of Graphic
My lovely life
Famous chairs
Dal, a wired puppy of llama
Works
MARKETING & COMMUNICATION
BRAND IDENTITY
Randstad Italy
HR Services Industry
Milan
Digital materials: banners, logos, save the date, animated gifs, direct mailing,
social content, digital layouts, infographics.
Printing materials: brochures, flyers, roll-ups, exhibition stands or even product branding, such as a cabin.
buildo s.r.l.
Software Company
Milan
Illustrations and photos, creation of materials useful for the brand identity of the company, and for events preparation.
Torrefazione Portioli S.p.A.
Coffee Roasting
Milan
Creation of offline communication materials such as leaflets,
brochures, roll-ups, exhibition stands or even product branding,
for example company transport vehicles and furniture products.
But also of online materials as content for update the website,
social media engagement and content to publish, newsletter.
I managed the graphic line of the product.
I designed the packaging, and I created shooting photography.
+39 3894377121
maristella.fioriello@gmail.com
Maristella Fioriello 